Startup Sales and Marketing: Even the Greatest Products Don't Sell Themselves

You can develop a best in class medical device and the world will NOT "make a beaten path to your door." Chris will challenge you to undertake a disciplined approach to develop the market, educate, and sell your concept to deliver medical innovation and improve patients' lives. While worthwhile endeavors start with a mission and vision, market intelligence, objectives, strategies and tactics still rule the day. From selling your idea to investors to obtaining market access, product trial, luminary advocacy, sales, social evidence, coverage and growth, the process requires disciplines, an open mind, ability to pivot and perseverance. We will share examples of success and of great products that failed to achieve their potential and uncover the reasons. You will work to develop your own product go-to-market strategy and have opportunity for questions. Zoom link provided upon registration. Registration: https://duke.qualtrics.com/jfe/form/SV_cRVqPR6um6l4dIF